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Travellers took to social media to protest the move, with some saying they were caught off guard and given no heads-up beforehand by Air Canada.
Published Apr 30, 2024 • 1 minute read
Air Canada is pressing pause on a new seat selection fee after social media backlash against the days-old policy. Airline seats are seen during a flight from Vancouver to Calgary on Tuesday, June 9, 2020. Photo by JONATHAN HAYWARD /THE CANADIAN PRESS
Air Canada is pressing pause on a new seat selection fee a mere couple of days after it implemented the policy, but not before drawing the ire of some travellers online.
For years, customers with economy fares have been able to change the seat automatically assigned to them at check-in free of charge.
However, travel agents received notice from the company this month that lower-tier passengers who had not purchased a seat in advance would have to pay a fee to change their automatically designated spot, starting April 24.
Travellers took to social media to protest the move, with some saying they were caught off guard and given no heads-up beforehand by Air Canada.
The carrier says that two days after implementing the fee, which can top $50, it suspended the policy for “operational considerations … to ensure a smooth rollout,” adding that it received very little customer feedback.
The now-paused policy marks the latest example of airlines’ growing reliance on so-called ancillary fees for formerly bundled services ranging from checked bags to onboard snacks and Wi-Fi access.
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