Michael Kenrick 31/10/2025 comments  |  Jump to last

Everton have turned to Range Sports to find a new shirt sponsor when their contract with the online gambling outfit Stake.com expires at the end of the season. 

This will mark an end to the names of gambling entities appearing on the front of the club's shirts as a ban on this form of main shirt sponsorship comes into force in the Premier League, starting next season. 

The club’s current deal with Stake is worth £10M annually and will expire before the new league policy takes effect.

Range Sport will bring global networks, commercial experience, and the ability to navigate the complex, data-driven world of sponsorship sales. Led by co-President Greg Luckman and Head of Partnership Sales Flint Reilly, Range won the account after delivering a competitive pitch to the club hierarchy. 

Range Sports brings experienced, global commercial firepower and is explicitly working to replace a gambling shirt partner with non-gambling alternatives ahead of the 2026-27 ban; the outcome will hinge on whether large non-gambling brands are willing to meet Everton’s revenue targets or whether the club opts for a...