Fifteen years ago this week, John W Henry stood on the steps of London's High Court as the new principal owner of Liverpool FC and delivered his mission statement.

"We're here to win," he professed just moments after Fenway Sports Group, who were then known as New England Sports Ventures, had completed a £300m takeover at Anfield to end the reign of the detested Tom Hicks and George Gilett, whose disastrous stewardship had led the club to the brink of financial ruin.

In the decade-and-a-half since, FSG have transformed the fortunes on Merseyside. In October 2025, they stand as the Premier League champions who are almost certain to post record-breaking revenues in their next set of accounts, aided, in part, by their 10-year agreement with new kit manufacturers Adidas alongside a whole host of commercial agreements that have been penned in recent times.