Sunderland's commercial revenues have quadrupled since promotion to the Premier League with the promise of further riches to come.

The club will earn more than £100 million in broadcast revenue this season but it is the promotion which has had the greater impact according to a report from the club’s chief business officer David Bruce.

Bruce, who joined the club from a role in the MLS in 2023 and has since been promoted to his current role, discussed Sunderland’s growth in an interview with US outlet Sport Business Journal.

It shows a significant boost to revenue in the Premier League as well as from broadcast rights, which will earn the club in excess of £100m this season alone.

The report reveals revenue streams in relation to commercial partners has shot up from £4m to £18m. These have primarily come from the club having signed a number of new partnerships this season, including with front-of-shirt sponsor W88. With betting sponsors set to be phased out from the front of Premier League shirts next season, Sunderland will need...