I wrote earlier in the week about the potential sale of West Ham United, and cited some reported investors including from the US.

One of the most intriguing developments is the emergence of Apollo Global Management, a Private Equity (PE) giant with $840 billion in assets under management. Under the leadership of Al Tylis, Apollo recently launched Apollo Sports Capital, a dedicated sports investment strategy.

Apollo has already deployed $17 billion into sports and entertainment, including a $107.47 million senior loan to refinance Nottingham Forest’s debt and there are reports of interest in acquiring a stake in Atlético Madrid

Their key focus will be on debt and hybrid capital investment opportunities, a model that aligns with the financial needs of many clubs.

Football finance expert, Kieran Maguire believes that if the US has a good World Cup it could stir up the appetite of PE Investment into English clubs. He did exercise caution though and stated a year ago that Private Equity firms are focussed on money and return rather than football.

In the Premier League alone, a number of clubs have Private Equity involvement including Liverpool (Dynasty Equity), Manchester City (Silver Lake), Chelsea (Clearlake Capital).

Across...