The new Tottenham hierarchy, headed by CEO Vinai Venkatesham, are expected to follow an interesting approach to finding sponsors for their stadium.

Spurs moved into their new billion-pound stadium back in April of 2019, but the club still have not found a naming rights partner for the venue.

Reports over recent months have claimed that Tottenham have had conversations with Amazon, Google, and DHL regarding a long-term deal.

Some sources previously claimed that Daniel Levy had already rejected multiple naming rights offers, but it has been suggested over recent weeks that Levy’s exit may pave the way for Spurs to finally find a naming rights partner.

Photo by SpursWeb

SportBusiness have now revealed that rather than seeking one naming rights partner for the whole venue, Spurs initially plan to have a tie-up with multiple different brands.

It is explained that we saw the club take their first step towards that model when it announced that Sports Illustrated agreed to sponsor the East Stand of the Tottenham Hotspur Stadium in a 12-year deal.

The report explains that the North London club now plan to have similar sponsorship deals in place for all four stands within 18-24 months before turning their attention to seeking a full naming rights partner.

Speaking...