ORLANDO, Fla. (March 3, 2026) — The Orlando Pride today announced the return of Scarf the City, the Club’s annual citywide scavenger hunt and one of the most anticipated fan traditions of the year. The activation will kick off at 7 a.m. ET on March 10, just days ahead of the Pride’s 2026 NWSL home opener. Scarf the City is presented by PEPSI®, who recently renewed its multi-year partnership with both the Orlando Pride and Orlando City SC, continuing as the official pouring rights partner of Inter&Co Stadium.

“We’re thrilled to continue our partnership with PEPSI® to bring back this beloved tradition,” said Kelly Hyne, SVP of Brand Alliances for Orlando Pride & Orlando City. “Scarf the City is one of our favorite ways to bring the community together ahead of a new Orlando Pride season and this year’s expanded event brings even more fun to fans across Central Florida with more scarves and prizes than ever before.”

Scarf the City invites fans across Central Florida to search for a record 3,000 limited-edition Orlando Pride scarves hidden at iconic landmarks, popular community hubs and neighborhoods...