Sir Kenny Dalglish and daughter Kelly Cates, the Match of the Day co-host and Sky Sports presenter, have given their backing to a Carlsberg initiative supported by the British Deaf Association that will see Liverpool supporters sign and sing the club's anthem, You'll Never Walk Alone, before kick-off against West Ham United at Anfield on Saturday (Feb 28).

Men's team players Curtis Jones, Jeremie Frimpong and Cody Gakpo and women's team players Fuka Nagano, Gemma Evans and Rachael Laws have joined Sir Kenny and Kelly in appearing in campaign videos taking part in British Sign Language (BSL) signs for 'You'll never walk alone'.

The initiative, which launched last month and is named Signs of Unity, is the result of collaboration between the Danish drinks company, Liverpool Football Club and the British Deaf Association.

A social media campaign has been launched alongside displays within the stadium concourse to teach...