I know there are people in this business who just want clicks every single day and don’t really care what they’re putting out there. Whether it’s accurate, speculation, gossip or outright nonsense doesn’t matter to them. Content is content. Traffic is traffic. Under normal circumstances, Celtic fans would be able to ignore transfer stories right now without a second thought.

The window is closed. It won’t reopen for months. And more importantly, we don’t even have a permanent manager.

In any properly run football club, that combination alone would make transfer speculation laughable.

But here’s the problem. It isn’t laughable.

And the reason it isn’t laughable is because Celtic no longer operates in ways that feel normal, structured or even particularly sensible.

We’ve all seen too many examples of decisions being made out of sequence, out of context and without any obvious plan behind them. So, when stories appear linking us to players now, they don’t feel ridiculous. They feel grimly possible.

I’m not saying there is any real credibility in today’s reports linking Celtic with two players from Plymouth Argyle, although that level of recruitment would hardly shock anyone anymore. What I am saying is this; those stories...