Hey Snoop ! A Swansea story that writes itself, with a little help of course
Tuesday, 24th Feb 2026 12:00 by Rhys Clayton

Indy writer, Rhys Clayton pens an impeccable feature for your consumption on the day Snoop Dogg fights for his own personal space on a day which just gets more exciting by the minute.

Dear Snoop,

I hope you don't mind me calling you that. Mr Dogg or Mr Broadus sounds too formal for a man as laid back as yourself.

Anyway, Croeso i Abertawe, or Welcome to Swansea. I don't need to tell you how excited the fans are to see you, just look at the ticket sales. The last time we sold out a mid-week league game was during our Premier League glory years.

So firstly, thank you for giving us Jacks something to be genuinely excited about, because it's been a while. Perhaps you didn't know Swansea, the club or the city, before very recently. And that's okay. We don't need a football expert as an investor or global spokesman. We just need someone who understands sport. When I was in America a couple of years ago, I...