Tottenham Hotspur will have a fresh sponsor on their shirts from the 2027/28 campaign, with long-term partners AIA set to take up a different role at the club.

Since 2013, Tottenham Hotspur’s iconic white shirts have carried the bold red lettering of AIA, the global insurance company that has become synonymous with the club’s modern era.

That partnership continues this season, with AIA still front and centre on Tottenham Hotspur’s home, away, and third strips.

However, new developments suggest that the familiar look could soon be set for a change, as Spurs prepare for the next chapter of its commercial story.

Credit: @thefrederikkejensen / Instagram

According to an official statement on the Tottenham Hotspur website, the club has confirmed an extension of its successful association with AIA Group Limited, who will become Tottenham’s Global Training Partner from July 2027 through to June 2032.

It is understood that AIA will remain Tottenham’s Global Principal Partner and front-of-shirt sponsor until the end of the 2026/27 season, which effectively opens the door for a new main shirt sponsor to come in from the 2027/28 campaign onwards.

The report further notes that from July 2027, AIA will transition to Global Training Partner, with its branding appearing on the training...