Arsenal are going from strength to strength commercially and enjoying a significant payoff for their efforts in the transfer and wage markets.

Arsenal, who turned over £613.5m in the last financial year, have three primary revenue streams:

1. Media – TV and streaming cash redistributed as prize money by the Premier League, FA and UEFA
2. Matchday – Gate receipts at the Emirates Stadium, proceeds from hospitality, ancillary services etc
3. Commercial – Money from sponsorships, merchandise sales, non-football events, pre-season tours

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The Gunners, Manchester clubs, Liverpool, Spurs and Chelsea are in a different universe than the rest of English football when it comes to commercial income. Six sells – brand deals and replica kits, in this case.

Premier League Big Six vs Non Big Six revenue

But of the so-called ‘Big Six’, Arsenal had, until recently, fallen significantly behind their rivals. Under the self-funding model favoured by Stan Kroenke, that was a big problem.

Their billionaire owner has presided over a huge increase in expenditure to get them back into the Champions League, with Mikel Arteta and, since his appointment in March, sporting director Andre Berta entrusted with a budget that has allowed...