Published: 17:00, 22 October 2025 | Updated: 17:00, 22 October 2025

On the day he was named Nottingham Forest’s new manager, a PR company sent out a press release announcing Sean Dyche as a high-profile commercial partner for a credit card firm.

Advising customers on how to manage debt, Dyche was quoted as saying: ‘Coaching is about breaking things down, so they feel less overwhelming. Whether it’s football, finances or how to build your credit score, having the right support gives you the confidence to tackle challenges step by step.’

Dyche had to cancel his appearance due to the rather more pressing matter of returning to Premier League management, but he will now need to heed his own counsel. Because as any coach who has worked for Evangelos Marinakis will know, his credit score will prove more changeable than most.

Dyche is a clever appointment. He has shown, particularly at Burnley but also at Watford and Everton, that he can unite a squad, and reviving last season’s outstanding team spirit under Nuno Espirito Santo should be within his grasp.

While bringing the fans around...