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Collette Roche has highlighted the “once in a lifetime opportunity” to develop a new stadium at Old Trafford which would act as a catalyst for regeneration of the surrounding area.

The chief operating officer of Manchester United said the project would correct decades of under-investment in the area around Old Trafford by creating a sports, entertainment and business district with a new world-class stadium at its heart.

“It's very early in the journey, but it's an amazing opportunity that we've got, not just for Manchester United, but for the region,” Roche told the We Built This City podcast. 

“Whilst we'll build a stadium that's great for our team and for the club and our fans, it's so much more than that.”

Collette Roche: "It's not just a Manchester United vision. It's a vision for the region."

A study by the consultancy Oxford Economics found that the project could add £7.3bn annually to the UK economy and create 92,000 jobs.

The study predicted that the development has the potential to lead to 17,000 new homes and 1.8m additional visitors each year.

“It’s become...